In general, a business in the retail industry primarily focuses their selling efforts within a given establishment.  Once a potential customer has entered this establishment it is up to the selling personnel to ensure full customer attention and communication to improve the chances of a sale.  The Spoke N’ Rider takes no exception to this general theory.  Given this, it is imperative that the Spoke N’ Rider’s sales representatives are experienced and knowledgeable about the bike lines and how they compare.  Employees expect their job responsibilities to consist of selling, teaching, demonstrating, and asking questions of their customers to gain an understanding of the customer’s needs.  At all times each employee must be aware of competitor’s lines, pricing, promotions, and trends.

The Spoke N’ Rider is very adamant about the knowledge and experience the sales staff brings to the team to better determine the needs of the consumer.  They require the sales personnel to read and study biking publications to keep abreast of the latest offerings and technological advances.  The staff is trained to ask questions and give appropriate feedback to the customer before they invest their money.

This year, in order to further motivate the staff, The Spoke N’ Rider will expand the incentive sales plan.  Each sales associate will aim towards individual sales goals, which will be established by Mr. Hill.  These goals will be tracked on a weekly basis and monthly bonuses will be awarded as appropriate.  These bonuses range from discounts on items within the shop to monetary rewards.  In addition, individual sales will be reviewed on a quarterly basis and the sales associate whose sales reflect the highest profit margin will be awarded a check in the amount of 2% of that individual’s profit contribution.